Impact where it matters.
CVO is one of Australia’s leading outdoor advertising companies.
With over 2000 railway and roadside billboards across the country, we are where audiences are. Providing brands and businesses with impactful billboard advertising where it matters most.
Some of our advertisers
Why Outdoor Advertising?
Out-of-Home advertising is seen by over 90% of the Australian population every day. Unlike the fragmented media landscape of digital, TV and radio it can’t be turned off, switched over or blocked.
The world’s biggest brands use Out-of-Home advertising, because it provides brand stature, impact and mass awareness. At CVO we don’t do anything with a cookie cutter approach. We offer bespoke billboard opportunities for brands and businesses of all sizes based on objectives and budgets.
Recent news
Captive Vision Outdoor (CVO) wins contract with Queensland Rail
The impact of outdoor advertising on small businesses
Captive Vision Outdoor (CVO) wins Australian Rail Track Corporation OOH contract
Frequently asked questions
Out-of-home (OOH) advertising is seen by over 90% of the Australian population every day. Unlike the fragmented media landscape of digital, TV and radio it can’t be turned off, switched over or blocked.
The world’s biggest brands use OOH advertising because it provides brand stature, impact and mass awareness.
At CVO we don’t do anything with a cookie cutter approach. We offer bespoke billboard advertising for brands and businesses of all sizes and for all objectives and budgets. If you want to talk about billboards, contact CVO.
Out-of-home (OOH)advertising comes in many forms. As the name suggests it is any advertising the public may see outside of their home environment. Traditionally street posters advertising services or events were the most common form dating back centuries.As public and private transport flourished new larger poster ads were developed and billboard signs became a common sight beside roads and on the side of buildings. Today there are many types of OOH including poster ads, bus advertising, and posters on the side of bus and train stops and in airports and shopping centers, many of these new ones being digital..
Digital OOH advertising is more like most digital in that the poster space is shared by many brands. Adverts rotate through so the chances of a person seeing one particular advertise a lot less than a traditional advertising poster. Each format has its benefits but CVO focuses on traditional billboard ads because we believe, and studies have shown, it provides the best long term exposure for brands.
There really isn’t one main benefit because OOH advertising works on many levels and its effectiveness depends on the client’s objectives. Some brands aim to just reinforce branding or to highlight that their business is nearby. Fast food chains use local area marketing very effectively on roadside billboards. Other brands may be looking to use outdoor ads to promote upcoming events or sales. Street posters are a common form of outdoor promotional advertising and our sister company Revolution 360 are experts in that field.
Some of the most effective outdoor advertising is designed to create controversy by being cheeky or thought provoking and gain additional exposure through earned media or social media sharing. Each brand needs to work with their outdoor agency to define their objectives and develop a campaign to meet those objectives. CVO has decades of experience in helping brands find the right location and develop the perfect message to meet their needs.
Traditionally road and railside billboards have been priced depending on traffic flow - how many people or cars pass by. This is the same for bus stop advertising and the OOH available in shopping centres and airports. Where this method fails is that it does not measure if someone has actually seen the advert and mostly there is no data on the type of person passing by. CVO has a proprietary system called Explore that gives us a deep insight into our audiences using mobile phone data to give us metrics such as how many people we reach, how many times and what their interests and demographics are. These can then be matched to your business objectives to find the best locations for your outdoor campaign.
The first reason is CVO are specialists in billboard signage and how billboard marketing can drive business growth. But cost vs effectiveness is the second reason. Billboard advertising costs in Australia have been largely stable for many years, so costs may not be much different between providers for similar sized and located billboards. However, costs need to be balanced with eyeballs and whose eyeballs they are. In the billboard business we talk eyeballs, but at CVO we also talk about other metrics like age, sex, income and interests. That is because our proprietary Explore system provides the deepest mobile phone data available in Australia so you will be recommended a billboard advertising solution that will reach your ideal audience, cost effectively, everytime.
