One of the main advantages of Out-Of-Home media is increased brand awareness. This is due to the constant exposure and attention- grabbing nature of Out-Of-Home ads that allows people in passing to become familiar with your brand. But why is brand awareness important for your business?
We have listed 3 reasons why brand awareness matters:
Brand recognition and recall
Imagine a potential customer realising a need for a product you are offering. As a business, you want to be at the forefront of their mind when they think of places to buy the product.
This is called brand recognition and recall and can be achieved by making people aware of your business. To be able to remember your brand, customers first need to know it exists, which is where the brand awareness campaign come in. The more often customers are exposed to your business, the more likely they are to remember it when making a purchase decision.
Brand Familiarity
The more familiar someone is with your brand, the more likely they are to choose your product over a competitor. Similarly to brand recognition, this can be achieved by repetitive exposure to a logo or products. The goal here is to create trust between the brand and its customers, so they feel confident in the business to deliver good products or services.
Leads to increased sales
Brand awareness is often the first step in reaching performance- marketing goals, such as a certain number of leads or sales. Brand awareness is all about making your audience aware of your brand and its products or services, which increases the chances of generating new customers. An important tip here is to carefully consider the audience you are targeting with your campaign – this can be by a specific area relevant to your brick-and-mortar store, or a demographic you want to tap into.
